By Christine Amira

Digital media has made food preparation convenient, entertaining and easy to learn. A recent Google consumer survey showed that 59% of 25-34- year olds head to the kitchen with either their smartphones or tablets.

A tablet being used as a recipe guide in the kitchen
A tablet being used as a recipe guide in the kitchen

Photo courtesy of

People now have easier access to recipes, cookbooks and tutorials to enhance their cooking skills. Digital capability has made it easy to create digital videos, digital images and digital write ups in binary formats and distribute online. The internet has exacerbated access to this information worldwide through the use of smart phones, television and other digital electronics.

An example of a famous worldwide website that enables its users to find, create and save recipes is Pinterest,  it can also adapt to every user’s preferences making it easy to learn how to prepare foreign foods at the convenience of your house with a personal touch. Individuals no longer need to travel to specific countries or spend loads of money in 5-star restaurants to enjoy international cuisines.

blank recipe book on kitchen table
Photo courtesy of

Hyper-mediation is often used in sites such as All recipe  to offer control over instructional background or offer any other relevant information to engrossed parties interested in buffing up their cooking skills. Copy Me That also uses hyper-mediation to enable its users copy any recipe from as many websites and place them in one location with just one click. The recipes collected can be saved to the computer, or can be organized with tags and added to shopping lists.


Photo courtesy of

Digital media has a networked characteristic that enables coordination, communication and promotion of cooking brands or interested parties in cooking.  Social media and especially Facebook has made it easy for users to create groups on cooking e.g. Recipes,cooking and food  or Easy Kenyan Recipes pages where people can share videos, photos, recipes and other content. In these groups people can also work together, respond to queries and give appraisals because digital networks are bi-directional.

Interactivity as a characteristic of digital media has made it easy for humans to interact with computer programmes, contemporary sellers in the food industry are now taking advantage of this feature by offering online dealings via the internet.  This means that consumers can buy goods, pay for goods and redeem coupons online and these goods are subsequently couriered to their homes and offices.


buyig food

Photo courtesy of

A Vietnamese woman visiting a website to buy food like many other busy women who flock online websites to shop.

Media Convergence has also made it more convenient for consumers to gain information on food preparation, this is evident by the increase of cooking shows which means the number of audiences interested in this content keeps rising.  People can now watch and listen to national and international television shows such as Top Chef and Master Chef and on their smart phones, tablet, television, iPods and Radio among other digital gadgets.

The fact that content is digital means that it can easily be corrupted. In editing videos, photos and other creative content this characteristic many seem advantageous but on the other hand it poses a major challenge in the food and business industry. Experts in creating content for monetary incentives are now challenged with copyright, piracy and trademark issues that did not pre-exist in the analogue age but are now an inevitable problem.

I am not a perfect chef and in fact the internet has revealed to me of how much an armature I am.  I wonder how we would exist should the digital age that has conveniently made it possible for us to access digital content on cooking worldwide would not have come to pass, this is because growing up I was bored with monotony in food preparation but now I can access ways of preparing tasty, unfamiliar and creative meals whilst giving them a personal touch.

Looking into the future there are more transformations to look forward to, below is a video of how robots could change the future of cooking.



Evolution of Music in Africa in the Digital Era

By Isaac Masiga

Nyatiti Band Players.                                  Source:




Music has been termed as a universal language that has broken barriers of communication in such a way that one doesn’t need to pursue in depth studies in order to understand music. It comes naturally. Music is not limited to words. The words in a piece of music make just part of the elements that describe music. Music has a way of evoking different emotions even if the words may not be understood. Continue reading Evolution of Music in Africa in the Digital Era

Effects of Media on Rumors and Gossip

“I heard he left the country to escape his debts” rumors Sarah J. “Yes! He suffers from a gambling problem” gossips Patricia F.

It is certainly safe to say that almost everyone gossips or even spreads rumors! According to social psychologist Laurent Bègue, about 60% of adult conversations are about someone who isn’t present.

Although I thought terms ‘gossip’ and ‘rumor’ were the same, it turns out they are slightly different in terms of intensity. According to Ralph L. Rosnow (1976) a rumor is described as public communications that are infused with private hypotheses about how the world works; or ways of making sense to help us cope with our anxieties and uncertainties. Gossip on the other hand, is more consequential, personal and intimate, defined as casual or unconstrained conversation or reports about other people, typically involving details that are not confirmed as being true.

To my surprise, I have discovered that some scientists believe that rumors and gossip deflect a positive impact on society. Author Robin Dunbar argued in his book of 1996 ‘Grooming, Gossip and the Evolution of Language’ that in order for individuals to service their relationships and maintain their alliances, a certain level of vocal grooming has to be maintained. Dunbar has compared it to the principle of: if you scratch my back, I’ll scratch yours. I personally disagree with him. Gossip (and especially rumors) are wrong, hurtful and immoral.

Gossip and rumors actually have a history!

During and after World War II, there was a general concern over national safety gossip 2and damage to morale due to rumors spreading false alarm and raising false hope. Gordon W. Allport and Leo Postman conducted research on rumor psychology during 1947, followed by more research during the late 1960’s and 1970’s providing more grounded insights into the effects of rumors and gossip on evolution of human intelligence and social life.

Private SNAFU – Rumors (1943) – World War II Cartoon

Does Social Media aid in spreading Rumors and Gossip?

I personally remember in the past, during the 90’s to be exact, how gossip and rumors revolved around parties, gatherings and over-the-fence neighboring chats, therefore limiting its creation, existence and maintenance. Needless to say of course how societies were much more reserved and conservative as opposed to the current liberal displays, hence less ugly rumors and gossip. However, throughout the past decade or so, I have witnessed how the evolvement of social and digital media has drastically changed our social behaviors. Nowadays, the ease of access to information (about anything or anyone) is a piece of cake. Added to that is the ease of manipulation and fabrication of not only stories, but actual photos and videos of individuals, just a few clicks away. The privacy and security of one’s life is jeopardized by this ease of access…Google can tell it all! I googled my name once and my pictures appeared! To let you in on a little secret, I am officially Facebook-free for over a year now (shhh).

When looking into the printing industry (I remember how I used to receive gossip magazines from the UK via mail box!), I’ve discovered that publishers have profited from gossip since the rise of the printing press (and later gossip magazines, like Hello and OK, became a hit). Television, newspapers and online versions of most commercial media now have significant gossip segments: all platforms forming a strong foundation for gossip and rumors. Added to that is the rise of social media like Facebook, Twitter and Instagram, causing the fortunes of the gossip business to enormously expand.

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source: google images

As for the realistic average day-to-day life of a regular person, Facebook, Instagram and particularly WhatsApp have become a key means of communication universally. There is no limit as to how fast, easy and globally one can share information. There is a frenzy of people sharing all sorts of videos, photos and stories through WhatsApp like a virus! Psychiatrist and neuroscience researcher Sean Luo of Columbia University, states that new studies on addiction of social media are emerging, estimating that at least 1 percent of Internet users worldwide need treatment.

To warp up, it is safe to say that just like everything else in life, the digital era has brought with it both pros and cons; lets hope the pros outweigh the cons!



By: Shama Abuhassabu


Mass media and the changing faces of news collection in the Digital Era, By Ndiga Kithae


The mass media studies emerged in the early middle ages with the church (Mcquail 2008) having various means of reaching the public without exceptions. However, it was in the late sixteenth century when independent media came into place with the birth of newspaper two hundred years after print technology was invented.

The newspaper as medium of mass communications involved production of regular editions did not become an effective tool of the mass medium until the twentieth century according to mcquail, (mass communication theory 2008) when large enterprises took publishing as a business.News paper as a medium of mass media communication was followed by radio broadcasting, film and later televisions broadcasting.

The mass media communications was revolutionised by the advent of satellite communication and the entrance of computer. The entrant of the Internet has also enhanced the accessibility of news to the public especially with online news. Marshall McLuhan in the 1960s, envisaged an environment when the world turned into a global village with the advent of new technologies since technology broke down the geographical barriers. Today, with the development of smartphones and faster transmission of data through Wi-Fi and most recently, LI-FI launched in Dubai, on March 2016, the world indeed is not a ‘global village’ but in ‘our palm’. With a smart phone, and with access to LI-Fi, you can transmit data at a speed of 220 GB per second!SOu


Whereas we have looked at the process through which the mass mediums have been transformed over the century, it is also important to review how the news collection process has also evolved.

Traditionally, the news production is largely encapsulated under journalism and a journalist according to American Press Institute is person who uses particular methods to gather and assess information for publications. The process of news collection and production for print, radio and television are similar. The journalists congregate in the newsroom in the morning and ran through the docket and a reporter is sent to venue where an event is taking place. A print reporter is accompanied by a photographer, a radio reporter is accompanied by a recorder while a television reporter is accompanied, by a camera man.

Once the materials are collected, they are brought back to the newsroom for processing and by the news editors and the sub-editors before the newspaper is published or a radio story or television story is aired. The whole process of the news production was controlled at the newsrooms by the news producers and the news owners. In absence of telephone It would a whole day to produce a story since reporter has to report back to the newsroom to file a story.

Sub-editors preparing to publish a newspaper in a newsroom in the early 20th century
Evening standard Newsroom.Sub-editors preparing to publish a newspaper in a newsroom in the early 20th century. Photo courtesy os Getty images

The public or the mass audience were deemed to be inactive and relied on the news from the media houses as presented by journalists. It is not surprising then that the early mass media theories were based on the facet. The hypodermic needle theory, cultivation theory, agenda setting theory and framing theories are all based on this assumption.

With the advent of digital media and social media, this news gathering process has been disrupted. The audience are no longer static objects waiting to be bombarded with news from the mass media channels but they are also active players in the news production.

All leading media houses now have digitlal media links
All leading media houses now have digital media links

By definition, social media are computer related tools which allow individuals to share, create and exchange information directly without any mediations. As a public relation practitioners, I do not need to send a press release to a newsroom so that the same can be relayed to my target audience. Directly, through the website, Facebook or twitter, this information can be shared directly.

The media houses have woken up to this truth and have embraced new means of news collection.According to a Pew Research in 2014, it was found that 46% of social media users posted their own photos of news events to a social networking site, while 12% had posted videos. This practice played a role in a number of recent breaking news events, including the riots in Ferguson USA in 2015.

To respond to this new development, media house giants like British Broadcasting Corporation (BBC)have restructured and adopted a new mode of news collection and dissemination.

When BBC set up a user generated content (UGC)hub in 2005 to monitor social news in the newsroom, they never anticipated the importance of news gathering from this approach and only assigned two journalist to manage the hub.According Trushar Barot, the chief news editor then, after one week of setting up the unit, the July 7th 2005 bombing of London underground train took place. Initial reports indicated that the explosion was caused by a power surge and until, the audiences who witnessed the event started sharing images, on social media, BBC realised that it was not a power surge but a terrorist bomb attack and this changed the whole story.

Bart avers, that from this incidence, they learnt that the audience knew more than BBC, the audience helped the media house tell the story faster and tell the story better. Today, UGC has a permanent presence inside the BBC newsroom and instead of two journalists, they have more that 20 media journalists covering international and domestic stories. and operates for twenty four hours.

A team of journalist are now based in the newsroom to look for news from the social media applications

CNN in July 2006 launched IREPORT platform to allow citizens or individuals file stories rather than wait for their news report to do the same. This has brought about citizens journalism all facilitated by the emerging digital and social media trends.

In recognition of the importance of the social media in news gathering, several tools have been developed to assist journalists gather news faster.Facebook lists and tweetdeck have been used by journalist to keep them abreast with their specific beats. Storyful, as social newswire has developed tools for monitoring numerous lists on Facebook, Twitter, Youtube and other networks and use key words to relate to news event.Previously,journalist popularly used newswires such as AFP, Reuters etc to monitor news story.

Malachy Browne, the news editor of Storyful, in an interview told Journalism journal that, they have developed social media monitoring tools which also include geolocation of posts and tweets. Storyful, owns a software known as Heat map and can search for news based on the velocity of tweets or posts from different geographical location and this is enable by the fact that most smartphones have GPS features.


The media houses in Kenya have restructured to include digital media platforms and this has seen some redundancy. Both the Standard, People Daily, The star and nation media have dedicated digital media teams have developed their with news applications to have a presence in the social media scene.

Other applications like InformaCam have been developed help journalist verify information scoured from the social networks and make the process of user generated content easier. In conclusion, social media has not only, revolutionised news collections process but also call for need to develop new mass media theories to explain this new phenomenon which undermines the popular media effects theories developed in the 1920s.

Has the digital technology changed the way we think of food?

By Zainab Mboga

girl-should-know-how-to-cook. Source:
girl-should-know-how-to-cook. Source:

Food has been my passion ever since I was a little child, and having to grow up at “Mama Halimas” house at the Kenyan coast, cooking was not an option. By the age of 10 cooking was my destiny. While having  many failed experiments with cooking food she would always say “wacha Israf” which simply meant “stop wasting” learn to salvage what you can serve. I have ever since lived with the mantra of appreciating food. So what has changed?

Social media technology has seen a growth in Africa In Kenya for the past five years there has been a tremendous increase use of new technology in the form of computers and mobile phones. Photos taken during rituals, celebrations, fun and captivating moment even just boring days, people have found a way of escape to the internet to serve their ever-growing need to socialize  by uploading images. According to a CNN blog in 2016 Kenya has been listed the third in Africa in terms of internet consumers with 4.5 million users, 12 million in South Africa while 15 million users originating from Nigeria.  Keeping in mind that over 80% of the users were using their mobile phones.


In 2013 there was an approximately 1.6 million daily uploads on Flickr alone on average. By 2015 the number increased to 60.7 million photos a month. Uploading photos is the most popular activity on both Facebook and twitter, while Instagram, currently the largest photo sharing media tool that grew by 23% in 2013. With the likes of Hash tags #TBT #ThrowbackThursday  was born, a platform where people upload their old photos  to pass a fun and exciting message to rest of the world.

The internet technology has created a platform for expressing personal views to the world over. Just as one of the 99 thesis of clue train manifesto where by the internet through the digital platforms has created a means through the global village with its high-speed nature thus “internet is enabling conversation” well explained. According to Instagram 90 new photos are uploaded every minute while in Facebook 60 photos are uploaded daily. The trend seems to be increasing over time. During the recent months Coca-Cola company had started a new trend where their sodas had branded name and had an online campaign challenge to make participants share their meals with coke #ShareaCoke where one will find their desired name tags, win by being awarded free meals and other merchandises. This brought about the increase in uploads of photos that accelerated social conversations.


This new trend of sharing meals has almost become our daily activity. This created the need to visit the newly eatery phenomenons in the country. Cultures of going to Pizza In, Java, KFC and now Subway has seen increasing attendance such that people can be able to share the experiences their friends and family. The terrific Tuesdays and the Pizza Wednesdays where food is sold at buy one get one free has enabled a good number of the people experiencing new foods and later posting them.

Food shows have been increasing in the country from Pika chakula, Royco Fuata Flavor to the AfyaBora show and chungu chetu airing on local television stations have received a welcomed viewing in the local market. Youtube on the other hand has given everyone an opportunity to be a broadcaster. People upload thousand of videos and people from all over the world would subscribe to a particular channel. Restaurants, chefs and homemade artists would upload their videos and sometimes be trending for either good or weird foods  even the media houses would upload some of the content for bloopers. For example food channel on Youtube, worst cooks in America, Hell’s kitchen, cooks versus cons which not only entertain but also teach the viewers on new terminologies and how they are cooked.


In south Korea, however, a new trend of food appreciation is tested to the limit. The eating of meals online providing an opportunity or someone else in the world to dine with them in real time

 In 2000, BBC discovered a big gap in the society thus including a programming content so as to share the rising social problems brought by food. They launched supersize versus super skinny where they were they swap foods for a week and taught to be average portions.

The United Nations is one of the organizations that have used the social media for awareness of the sustainable development goals in order to reduce wastage of food. In their research, the United Nations on the November 2010 declared that more than a third of food is wasted every year a number that has been rapidly increasing and there was a need for the global world to reduce food wastage and reduce poverty rates.

photo by:
photo by:

In summary, for I being a food lover am pleased to say that the local foods have indeed changed from simple traditional foods to now more convenient, appealing, high nutrition value and free delivery through the promotions by social media trends and food ambassadors. “You are what you eat” a common statement reminding everyone to eat just right, glad to be part of the online food revolution.

The Role of Kenyan Women on Social Media

Different kinds of social media
Different kinds of social media. Image:

By: Marian Moraa Mecheo

I have, over the recent years grown fond of social media. It has proved to be a powerful tool in the society on a broad range of issues. Women in particular, have played a huge role through social media in a variety of ways to influence the society both locally and internationally. To be more specific, Kenyan women have used these social media platforms such as Facebook, Twitter, Instagram, Google+ and more as avenues to create awareness and mobilize people on issues that affect the society.

In the last few years, both positive and negative impacts in the economic, entertainment, knowledge and political sector have been observed in Kenya due to the role of women in social media.

Creating awareness on issues affecting women.

They say ignorance has no excuse. Influential Kenyan women on social media have taken advantage to create awareness to fellow women and the society at large about issues affecting women. They talk about issues such as female gender mutilation; Gender based violence, rape, gender equality and so on. Information provided in these sites helps women to relate, understand and learn how to prevent these societal problems from happening.

Moreover, women use social media to air out their experiences in the hope of motivating other women on how to get help. Linah Jebii Kilimo who is an ambassador for women rights is a good example of a woman who has used social media to preach against female circumcision having escaped the “cut”. However, some influential women is social media have managed to change the opinion of fellow women negatively with feminist ideas. I presume that being influential does not necessarily mean one is a good role model.

Promote women entrepreneurship.

Speaking of role models, I have always admired strong women in the world of business. Over the years, women in Kenya have used social media to encourage and exchange business ideas among themselves and overall. Social media is great in helping women to network and interact with others in the same field in order to grow in the entrepreneurial world. Many women are currently self- employed in different fields such as event organizing, beauty, entertainment and so on. Wambui Mukenyi who is a talented designer has effectively used social media to promote her clothing line. As a result she has offered her services to thousands of women as well inspiring upcoming designers and entrepreneurs.

However, on the downside, some women have become lazy due to the belief that they can build online brands.

My friend once said to me “I am quitting school to become an Instagram model!” I am not saying social media brands do not pay off. However, some women take it too far and ignore the priorities of life.

Influence politics.

Women in Kenyan polits
Women in Kenyan politics. Image: Al Jazeera

Since social media branding is not everybody’s cup of tea, women politicians in Kenya also play a role in the world of social. They use these accounts to campaign, inform the public about their policies, and play the role of watchdogs and so on.

Social media is an advantage to women who want to air out their political opinions and grievances on the issues affecting the country. Some of the women such as Charity Ngilu who is a well known Kenyan in politics has used social media to her benefit as in campaigning and building her brand. It is unfortunate that some women especially those in politics use social media to incite Kenyans into violence.


I did not focus on the power of social media in Kenyan women until socialites came into the picture. Kenyan women on the social media entertainment scene are on the rise. From musicians, actors, to socialites. These women in their various fields attract the public with their power to entertain the mass.

Talent is showcased through social media, or in some cases even without talent, some women have still found a way to capture the mass’s attention. Socialites in this case fall as a good example. These women dress seductively and portray a luxurious lifestyle in the aim of getting more fans. I don’t consider this as morally correct. Nevertheless it has a huge impact in the society. I can say the advantage of entertaining people through social media has enabled many women in Kenya to have a source of income.

Sharing Knowledge and information

Entertainment would not make sense if work and learning was not involved. There is nothing more pleasant than the power to interact and share useful information. Women in Kenya are very talented and informed on various fields of knowledge.

Social media has played a large role in enabling information sharing. An example is tutorials on YouTube about how to do various things like exercise, make up and cooking. This enables people in general to benefit from all different sectors in society. However, I have had experiences of women who use this opportunity to give false information on social media in the aim to carry out illegal activities like theft. It is always good to be careful about the kind of information you receive online.

Why shy away from the Silicon Savannah?

Image: Tech Republic

By Alex Roberts

Look, everyone gets that Nairobi is the new frontier of investment.

Businesses are popping up hand over fist at a rate that was simply unfathomable, even as recent as five years ago. Yet, there are many who sit back on the sidelines, deathly afraid of risking it all and getting in the game. Not long ago there have been many voices calling out their dissent, their innate dissatisfaction with all of the young up and comers, the millennial generation, who are trying to take their turn leaping into the newest phase of the digital revolution.

Now is Kenya’s time as this is ground zero for the Silicon Savannah. Yes, there are other rivals to digital supremacy within the African sphere (notably Nigeria and South Africa) but none have gone as far, as fast and as effectively.

This is the age of the new and Kenya’s own rapidly growing slice of tech through the massive start up space that is invading Nairobi is the way to leap frog into the 21st century. This can spring the country ahead in development to such an extent that it may truly be the way that the country reaches levels of economic development only felt south of the Sahara in start up accelerators in Johannesburg.

Frankly put this situation of intense growth wasn’t around even a decade ago, let alone that prehistoric period known as the 90’s. Any tiny inkling of an idea has the potential to become ubiquitous in Nairobi, something that the general masses simply can’t imagine living without.

tech tnooz
Strange image, but it might not be too far off base. Image:

How is this possible?

Angel investors are flocking in, a sudden light bulb moment seeming to burst forth from the entire business world. Africa is the new market and tech is how to get there, Kenya has the best IT workforce and most welcoming trends for foreign investment in the entire region. Click goes the light bulb.

Now once marginal tech spaces and accelerators like I-Hub and Nairobi Garage (formerly the accelerator known as 88 MPH) are drawing in not only the best and brightest minds from all spheres of Nairobi but connecting them with the biggest and most influential tech players in the entire world. Even Microsoft used Nairobi Garage as an office for some of their employees for a while.

This is going against the grain and doing so in an active and positive way that is largely bringing in Kenyans in their 20s to make their mark.

Tradition and even some theory points to Kenya and other African states being behind, having to play catch up to world superpowers that are miles ahead in terms of digital impact.

This is for lack of a better word, utterly and entirely false.

The old school hypotheses of the world system theory are shifting and have been for quite a while.

Sure, in a lot of realms Kenya is still considered to be a third world country, one that sits and struggles on the periphery of development while others flourish. Digital advances are the great equalizer. Anyone from any country can create something without relying on anyone else, immediately jumping from periphery to core with a singular clever innovation.

That isn’t to say that there won’t be many people who are going to try to hold back whoever comes up with a spectacular once-in-a-lifetime idea, even if it could have an impact far beyond the reaches of the Silicon Savannah and into a global scope.

cell empower magazine
With everyone and their mother being digitally connected, the reasons to sit out of the Silicon Savannah are becoming less everyday. Image: Empower Magazine

“Sit back and wait,” They’ll cry, “I struggled for decades before eventually cracking through that ceiling and making it with my own creative vision.” A bigger misconception has never been uttered from the lips of someone masquerading as wise.

The length of the hustle doesn’t negate how hard things were or how much you pushed for your digital dream to become a reality and this is almost more true in the business world of the 21st century. Opportunities these days are made at the end of a finger, the touch of a button and can end almost as quickly

This ‘earning it’ for Kenyan start ups trying to find their corner in the Silicon Savannah is not only ridiculous, it’s a serious detriment to the young and brilliant who might actually find themselves holding the spark of something incredible in their hands.

Here’s a free hint: everyone else is trying to spark that same fire.

Especially when comparing tech capabilities of Kenya against those of say, the US, the first world companies often have more experience, more funding, more marketing reach and better contacts padding their brand new iPhone’s  memory banks.

It’s survive or die time in the digital space and the Silicon Savannah has to keep up with the trend of staying at the crest of the wave. One study indicates that the number of enterprise apps will increase by 100% in many major businesses worldwide. The biggest in business are diving in with both feet into digital and so should Kenya.

Just because Kenya is at the forefront doesn’t mean the nation should sit back on its laurels. One 2014 report indicates from the Communications Authority of Kenya indicates that digital penetration among the population stood at around 52%. Anyone who thinks that figure will reduce in the coming years is dreaming.

One invention could change simply everything for the periphery as far as digital exposure is concerned. Li-Fi internet connection (gaining connection through solar panels and LED lights) could suddenly push billions online. The same is true in Kenya. Those in Turkana, those far from the bright lights of Nairobi’s Silicon Savannah could suddenly become an integral part of the nation’s tech boom.

Check out this explanation on Li-Fi to see some of the future for yourself.


The message to all of you dreamers stuck treading water in this digital explosion rings fairly simple: forget about all the naysayers holding you back, you’re much better off on your own.

All those older detractors, pushing heavily down on the dreams that you yourself are in charge of may have already been through their age of golden opportunity and squandered it to the same fears that they’re now projecting onto your Start Up idea for creating an app that can have your phone make cotton candy (we’re sure that’ll be a thing by the year 2018).

This is the Silicon Savannah, a label that Kenya should not only wear proudly but carry forth as the nation’s business banner with a battle cry into the 21st century.

Everyone has their own reasons for doubts. Can Kenya really make it in the space? Will the important tech players be interested in anything that you have to say? Is there a market for innovations coming out of Kenya? Will tech entrepreneurs lose everything and be forced to retreat to live the rest of their lives life in obscurity?

Everything is a risk in this life, but tech is one area that you don’t have certain ‘necessary’ costs that can weigh down and destroy other businesses. It’s just you and your laptop and a multitude of business opportunities: wherever you can find connection others can connect to you.

Why wait? Ever hear that term the ‘golden-age’ of something? Well, you’re living in one right now, the golden age of digital and the Silicon Savannah could be the Midas touch for Kenya. It’s a time in history that is incredibly exciting or the tech-minded, the gifted, those with a laptop and a dream.


The investors aren’t at the gates; they’re in office spaces down the road in Nairobi. This is the Silicon Savannah, you might as well jump into the deep end of the digital revolution right now and embrace it, if not you could find your world-changing idea with a lot of vultures circling around it. Whether or not to click is up to you.

See for yourself the potential for digital tech in Kenya.