By Christine Amira
Digital media has made food preparation convenient, entertaining and easy to learn. A recent Google consumer survey showed that 59% of 25-34- year olds head to the kitchen with either their smartphones or tablets.
Photo courtesy of blog.proclipusa.com
People now have easier access to recipes, cookbooks and tutorials to enhance their cooking skills. Digital capability has made it easy to create digital videos, digital images and digital write ups in binary formats and distribute online. The internet has exacerbated access to this information worldwide through the use of smart phones, television and other digital electronics.
An example of a famous worldwide website that enables its users to find, create and save recipes is Pinterest, it can also adapt to every user’s preferences making it easy to learn how to prepare foreign foods at the convenience of your house with a personal touch. Individuals no longer need to travel to specific countries or spend loads of money in 5-star restaurants to enjoy international cuisines.
Hyper-mediation is often used in sites such as All recipe to offer control over instructional background or offer any other relevant information to engrossed parties interested in buffing up their cooking skills. Copy Me That also uses hyper-mediation to enable its users copy any recipe from as many websites and place them in one location with just one click. The recipes collected can be saved to the computer, or can be organized with tags and added to shopping lists.
Photo courtesy of http://www.copymethat.com
Digital media has a networked characteristic that enables coordination, communication and promotion of cooking brands or interested parties in cooking. Social media and especially Facebook has made it easy for users to create groups on cooking e.g. Recipes,cooking and food or Easy Kenyan Recipes pages where people can share videos, photos, recipes and other content. In these groups people can also work together, respond to queries and give appraisals because digital networks are bi-directional.
Interactivity as a characteristic of digital media has made it easy for humans to interact with computer programmes, contemporary sellers in the food industry are now taking advantage of this feature by offering online dealings via the internet. This means that consumers can buy goods, pay for goods and redeem coupons online and these goods are subsequently couriered to their homes and offices.
Photo courtesy of http://www.vietnamnews.com
A Vietnamese woman visiting a website to buy food like many other busy women who flock online websites to shop.
Media Convergence has also made it more convenient for consumers to gain information on food preparation, this is evident by the increase of cooking shows which means the number of audiences interested in this content keeps rising. People can now watch and listen to national and international television shows such as Top Chef and Master Chef and on their smart phones, tablet, television, iPods and Radio among other digital gadgets.
The fact that content is digital means that it can easily be corrupted. In editing videos, photos and other creative content this characteristic many seem advantageous but on the other hand it poses a major challenge in the food and business industry. Experts in creating content for monetary incentives are now challenged with copyright, piracy and trademark issues that did not pre-exist in the analogue age but are now an inevitable problem.
I am not a perfect chef and in fact the internet has revealed to me of how much an armature I am. I wonder how we would exist should the digital age that has conveniently made it possible for us to access digital content on cooking worldwide would not have come to pass, this is because growing up I was bored with monotony in food preparation but now I can access ways of preparing tasty, unfamiliar and creative meals whilst giving them a personal touch.
Looking into the future there are more transformations to look forward to, below is a video of how robots could change the future of cooking.